In today’s business economy, many organizations are hiring consultants and coaches to help their company grow and get that leading edge. From hiring experts who can help them improve their customer success to advisors who can mentor their management team, they are all looking for someone who will guide them towards reaching their objectives. One such expert some companies are hiring is a motivational speaker.
Currently, the motivational speaking industry is worth $1.9 billion dollars which is why so many coaches are now adding this service to their resume. With people like Tony Robbins making such a big impact, the coaching industry has been growing exponentially and making it quite easy for coaches to also offer their clients motivational speaking services. But what exactly is expected of a motivational speaker and how does it differ from coaching?
According to MotivationalSpeakerz.com, most individuals look upon public speakers as being an expert who can inspire them to be more productive and think positively. And while a small handful of motivational speakers make it to celebrity status, very few actually breakthrough and reach the level of success they sought. It actually requires a great deal of hard work and the willingness to battle through difficult times until you actually make it. So if you are considering this as a career path, here are some things worth thinking about.
1. Being A Motivational Speaker
This means that you really have to take your job seriously as a lot of people are paying you to teach them a thing or two about the issues that concerns them. This is why aspiring speakers should keep track of these helpful points to consider whenever delivering a public speech to be able to catch the attention of possible clients as well that may book them for seminars or get their professional help for their personal problems.
2. Duties And Responsibilities
For many coaches who want to offer motivational speaking to their clients, it’s important to understand that your role and responsibilities will be much different. According to the Coaching Institute, many coaches who try to quickly jump into the speaking industry are ill prepared.
Coaches must understand that working with clients in an office setting or by phone is much different than delivering speeches on stage. While many of the core ideals are the same when it comes to motivating clients and getting them to take action, how the work is done is quite different. As a speaker, you will need to learn how to be much more dramatic and effective on stage. You are going to need to learn the art of storytelling along with being able to give a presentation that inspires your audience.
3. Skip The Basics
Nobody wants to listen to a speaker who gives a blow-by-blow account of the stuff that he just read from a book. You will actually lose your audiences interest if you commit this error and you will forever be stuck with being labeled by people as boring.
Surely, this is the worst thing that could ever happen to a speaker because they are actually there as an authority figure, someone that the audience will likely listen to and not just be reminded of their old college professors whose fly is always open.When it comes to your marketing strategies, however, you should always make sure that they send the right message.
Don’t put too much focus on the packaging because whether this may refer to you or to the promotional material that you are actually going to hand out, it is best that you keep your focus on whats inside, what the people would actually want to read or hear about. Appearance is nothing when you have nothing but fluff to back-up those glitter laced packages.
4. Accompany Your Presentation With Useful Resources
When making a promotional material for your speaking appearances, always make sure that your promotional material absolutely screams of your would be topic and make sure that it is a highly interesting one at that! Your audience will also appreciate viewing various testimonials from fellow believers, lacing your promotional materials with legitimate and accurate testimonials from actual persons who been to your talks affirms your claims as being an incredibly good speaker who’s really able to reach out to people and whose ideas and advices are really worth following.
Also, don’t ever forget to list down your credentials, that is, if you have any but try to stick to the ones that are relevant to your career as a speaker and also leave some space wherein you will be able to talk about your field of expertise. But you also keep in mind to keep all these facts concise and novel like as peoples attention may tend to drift from one thing to another and you wouldn’t want to saturate their minds and their interest in you with a novel long promotional material.
5. Appearance and Presentation
Before going to your speaking engagement, pick the clothes you are going to wear. Choose something that will help you to feel confidence and will make you look credible. A neatly and well dressed speaker is more believable than a speaker who is poorly dressed and looks like something the cat dragged in.
