Many store owners find themselves going hours or even days without seeing many people pass through their stores. When you’re trying to make ends meet, this can be frustrating, to say the least. So, why aren’t you seeing any customers, and how do you attract them?
The trick is to know how to draw them in without seeming desperate. Here are some of the most effective ways to bring foot traffic into your store.
An ATM Machine
Convenience is a great tool for bringing people into your place of business. If you have an ATM machine in your store, and it’s the only one around, people will gravitate inside.
Make sure to advertise that you have an ATM by posting a sign your window, and let other stores around know as well. As a result, you’ll get people into your store who might not have otherwise stopped by. Make sure to cleverly place merchandise alongside your ATM machine, so people get curious about what you’re selling.
Memorable Sign
Sure, it’s easier to put up a basic sign that gets your point across, but why blend in with what everyone else is doing? Consider creating a memorable sign that gets people’s attention! A compelling sign is a great way to stand out and pull people in.
If your sign is clever enough, it may even go viral! When it comes to bringing customers in, you need all the publicity you can get!
Balloons
There’s just something about balloons that speak to our inner child. Nothing screams, “Come on in!” More than a beautiful balloon display blowing in the wind. Not only do balloons catch people’s attention, but they’re incredibly cheap to install!
If you do go the balloon route, it’s essential to use a lot. Go big or go home if you want the desired result!
Advertise a Sale
People love a good deal. Don’t be afraid to put up large signs and advertise what a great sale you’ve got going on. Use inventive language that emphasizes the savings. There’s nothing more appealing than saving money on a great sale. Shout it loud and clear!
In addition to advertising in your windows, be sure to take advantage of social media as well. Getting a buzz going about your sale online will bring in people that may not have walked by otherwise.
Smile
Never underestimate the power of a smile and a positive attitude. Don’t be afraid to stand in your store’s entrance and smile at passers-by!
By applying these tips and having a little patience, you’ll start to see more people walk into your store. Assuming that you offer quality products and services, your success will begin to snowball from there.