In today’s business world, brand recognition can really take you far. However, with the number of businesses there are, many markets may seem oversaturated, making it hard for your new or small business to stand out among the crowd.
Luckily, with the right plan and execution, you can increase your brand recognition and begin to get a slice of the market share. To show you who this can be done, here are three things you can do today to start improving your brand recognition.
Get In Touch With Influencers
If you have a small or a new business, one of the best things you can do today is try some of your marketing endeavors with outsourced help. A great way to accomplish this, according to Andrew Medal, a contributor to Entrepreneur.com, is to work with influencers.
While you likely can’t set up a whole influencer relationship and marketing plan all in one day, what you can do is begin researching some of the influencers in your areas and starting to cultivate relationships with them. By getting in touch with the right influencers and bringing them on for the right projects within your organization, you could reach a huge market of people that otherwise wouldn’t even know your company exists.
Hammer Out A Content Strategy
Although most business owners know that they should be producing some type of content, many companies don’t actually spend the time or effort to come up with a solid content strategy before they just start writing or creating. The problem with this is that you could very well be wasting your time and money on content that really isn’t doing you much good.
To combat this, Sharon Michaels, a contributor to Forbes.com, recommends that you begin writing blogs with specific content strategy behind them. If you’re able to do this, not only will you start writing more quality content at a more regular pace, but your content will also likely do you a lot more good from an online marketing standpoint.
Make Your Social Posts Stand Out
Part of having strong brand recognition is having your customers or clients being able to identify or pick out your marketing pieces from a crowd.
To have this happen through your social media posts, Brent Barnhart, a contributor to SproutSocial.com, advises that you do something to make your posts stand out while people are scrolling through their feeds. This could include using more color, interesting graphics, and more.
If you feel like your brand isn’t very recognizable to your customers, clients, or target market, consider using the tips mentioned above to help you find ways that you can improve that brand recognition starting today.